When will companies learn that people are stressed out, worried, short on $$, and tired of being “had”?

Papa John’s Pizza had been pushing a Free pizza promotion on Facebook.  For everyone that clicked to follow them on Facebook, effective today you can go to their website, enter your email address, and receive the promotion code for their “Free” medium pizza.  However, what Customers find when they get there is that it’s not actually “Free” – but only good with a $10 online order.

Really?

Some people might think that it’s only pizza – so what’s the big deal?

The big deal is the 1st sentence.  Don’t advertise, hint towards, or give the impression for something that you don’t actually (or don’t intend) to deliver – especially in this economy. The backlash can be brutal – just see PapaJohn’s customer comments for this promotion:

Are we truly delivering what we promote to our customers?

…

-ams