Anne Marie Stephenson
Seminars:
NEW - Recession Buster
The economic downturn has taken a real toll - not just on the muiltifamily industry, but on every industry across the country. But...all is not lost!
There are still plenty of properties out there operating in the high 90s and even at 100% occupancy during a recession! Are yours among them?
This seminar teaches the foundation of what it takes to get your properties out of this current mess, start making some $$$, and truly become “Recession-Proof!”
NEW - Follow The Optimist Road
With the current economic climate, it’s more important than ever to train your teams to stay positive!
This seminar will help give your teams the tools to stay focused, stay positive, and stay successful when the world around them tries to drag them down toward failure.
"No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit." - Helen Keller
NEW - Miracle On Social Media Street
The Social Media wave has set sail and you don’t want to be left behind. This is one aspect of marketing that needs to be strategically thought out and understood before blindly attempting to capture customers.
These social media seminars will teach your teams about the basics of using them, what they can & can’t do for you, show some real-life good and bad examples, and give some of the best practices and tricks to getting ahead of the social media wave.
It’s “MySpace” & I’ll Talk If I Want To!
The Power Of You!(Tube)
Leasing Boot Camp
The only trademarked Leasing Boot Camp program in the country!
The armed forces would never dream of giving their troops millions of dollars worth of defense equipment and sending their troops into battle without proper training . . . so why do so many property management companies/owners/developers do just that?
They send their leasing teams out in charge of multi-million dollar properties with little or no training and wonder why they aren’t achieving the #’s they want.
This strategic introduction into the first part of the entire Leasing Boot Camp program will get your leasing teams the initial foundation to make them stronger, more powerful, and start learning what it takes to beat their competitors in the leasing “WAR” that is part of everyday life for our industry!
Marketing Is As Marketing Does
Some of the “greatest” and most expensive marketing campaigns fall flat on their face! While some of the most inexpensive and simple marketing campaigns turn HUGE profits for their companies!
Truly successful marketing takes more than a great campaign. It also takes the right combination of marketing tools, strategically calculated processes, and most importantly . . . it takes HEART!
This seminar will teach your teams the basic fundamentals of strategic marketing and how to make it work to get their properties full faster than the competition and stay full!
You’re Full . . . So Now What?
Close The Door!
Does it seem like your residents are all leaving? Are you constantly spinning your wheels trying to get the #’s up?
Does it feel like the front door is actually just a revolving door of residents?
This seminar is packed with all of my greatest proven successful resident retention strategies to really get your teams excited about taking care of the residents they have, put “HEART” into your teams, and turn everyone into a sales ambassador for your community to get it full and keep it full for years to come!
Coming soon:
To Serve Man . . . It’s Not What You Think!
Has your company’s employee morale been flushed down the toilet by the current economy? Does it seem like you have a revolving door for employees? Are you constantly spinning your wheels hiring and training for the same positions over and over?
This seminar is perfect for anyone that supervises others – owners, CEOs, VPs, Regionals, Property Managers, Maintenance Supervisors, etc.
How to really get your employees to become “teams” and get excited about taking care of the bottom line! Plus, be able to improve the bottom line regardless of the economy around them!
Perception Is Reality!
Fair housing is no joke! It’s one of my biggest soap boxes in both my career and personal life.
Hopefully, most of your on-site teams have been to a Fair Housing class before they ever set foot onto your property to work.
What most people don’t realize is the far-reaching impact of perception in their everyday work, actions, conversations, etc. Fair Housing isn’t always about the “obvious” violations but also reaches to the “perceived” violations.
This seminar will help your ENTIRE team (regionals, owners, managers, leasing consultants, maintenance, grounds, cleaners, everyone!) understand the importance of their everyday work life and its impact on potential Fair Housing violations.
Is That A 5/8ths or 5/16ths?
Does your maintenance team feel like they’re running around like headless chickens?
Is there an endless “sea” of maintenance tickets with no “island” in sight?
Do your turnovers feel like a last minute “crunch”?
Did you know that your leasing and management teams may be largely to blame?
This seminar will teach your office teams how to better assist maintenance in getting their jobs done more effectively, rather than adding to the chaos.
You Want Fries With That?
Does it seem like residents are more demanding than ever? More needy? Do they demand everything “their way”?
In this ever-weary, workaholic, nanosecond, gotta-have-it-your-way, non-stop fast, faster, and fastest technology-driven society, you have to sometimes get off the merry-go-round and figure out how to slow things down a bit. Otherwise, that merry-go-round gets going so fast that it ends up throwing everyone off!
This seminar will teach your on-site teams how to streamline, set boundaries, and still give world-class service without giving up their sanity!
“Field Of Dreams” – The Affordable Housing Myth
For years the owners of affordable housing properties have basked in the luxury of a never-ending supply of residents for their affordable housing properties.
There used to be a long line around a building of any new affordable housing community that was newly opened and in no time it would have reached 100% occupancy with a 2+ year waiting list.
For this reason, the affordable housing industry has not focused enough attention on marketing/leasing training for their on-site teams.
Long gone are the days of “If You Build It . . . They Will Come”! With the tax credit building craze that has grown by leaps and bounds over the years, this side of the industry is long overdue in getting the necessary leasing training and marketing skills their on-site teams need to stay competitive! Get your teams to this class and get ready to “Play Ball!”
Talk 'Dirty' To Me!
Yes – in our industry “Dirt” is truly a 4-letter word in every aspect. This one little word costs properties thousands of $$$ each year and the on-site teams, management companies, and owners never even know it!
This seminar will discuss the reality-vs-needs of curb appeal (inside and out) and understanding the full scope of who our customers “really” are in our industry and what their imaginations can do “for us” and “to us”.
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